Expert B2B Marketing Consulting for Canadian Startups & SMBs

Honest Advice. Actionable Strategies.

GET IN TOUCH
merciermarketing@gmail.com

For motivated founders & leaders

Attract more of the right customers, faster.

It’s not just about “leads”, it’s about creating interest and intent from the right audience. I help you zero in on your ideal customer profile, tighten your messaging, and focus your efforts on the channels that bring in high-value clients.

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Gain clarity on what’s actually working.

When you’re trying many things, it’s tough to know what’s working. I cut through the clutter and help you identify which strategies are worth your time and which ones you can stop wasting resources on.

Leverage senior-level guidance without the full-time overhead.

You don’t need a full-time CMO to make strategic moves or manage freelancers. I bring senior-level leadership and support at a fraction of the cost.

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Free-up headspace without losing momentum.

You’ve got smart people by your side, but you’re stretched thin guiding them. I bring clarity, structure, and hands-on support, so your marketing keeps moving without adding to the pile.

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Hi, I’m Michelle Mercier.

With over 20 years of B2B marketing experience, I’ve helped both startups and established global businesses achieve measurable growth. My mission is to bring the kind of high-caliber marketing thinking - often found in top-tier companies - within reach of Canadian startups and SMBs. No fluff, just solid insights.

Some Companies I’ve Helped

(In senior roles or as a consultant)

Working Together

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OPTION 1

Fractional Marketing Leadership

Your trusted partner to guide your marketing function, help you find clarity, align team members, prioritize, and keep you accountable and forward-moving.

This can be delivered as executive team meetings, 1:1 working sessions, teamwork, planning, and project execution, depending on your needs.

My Deliverables
Proactive leadership, ownership of deliverables, bi-weekly or weekly sessions with you and/or team members. Ongoing availability and active work outside of sessions.

OPTION 2

Advisory Sessions

To tackle a singular challenge or to simply “pick my brain”, advisory sessions are an ideal way to draw from best practices and move forward with clarity and confidence.

Examples of topics: ideal customer profile, positioning, marketing tactic evaluation, funnel tracking, review of creative work, agency selection, recruiting, employee performance.

My Deliverables
Guidance, Q&A, coaching, resources. No deliverables or active work outside of sessions.

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OPTION 3

Project-Based Consulting

For a specific project requiring professional marketing expertise or a task that you just want to “get done”, I can take ownership from start to finish so it’s finally off your plate. I’ll work independently and pull you and team members in for context and industry-specific knowledge.

Examples of projects: market research, positioning map, marketing plan, content calendar, blog posts, social content.

My Deliverables
Periodic check-ins, progress reviews, completed project, as agreed upon.