Expert B2B Marketing Consulting for Canadian Startups & SMBs

Honest Advice. Actionable Strategies.

For motivated founders & leaders

Attract more of the right customers, faster.

It’s not just about “leads”, it’s about driving demand from the right audience. I help you zero in on your ideal customer profile, tighten your messaging, and focus your efforts on the channels that bring in high-value clients.

Gain clarity on what’s actually working.

When you’re trying many things, it’s tough to know what’s working. I cut through the clutter and help you identify which strategies are worth your time and which ones you can stop wasting resources on.

Leverage senior-level guidance without the full-time overhead.

You don’t need a full-time CMO to make strategic moves or manage freelancers. I bring senior-level leadership and support at a fraction of the cost.

Free-up headspace without losing momentum.

You’ve got smart people on your side, but you’re stretched thin. I bring clarity, structure, and hands-on support, so your marketing keeps moving without adding to the pile.

Hi, I’m Michelle Mercier.

With over 20 years of B2B marketing experience, I’ve helped both startups and established global businesses achieve measurable growth. My mission is to bring the kind of high-caliber marketing thinking - often found in top-tier companies - within reach of Canadian startups and SMBs. No fluff, just solid insights.

A strategy-first approach

Effective marketing isn’t about chasing trends or ticking boxes. It relies on a solid strategic foundation that aligns with your business goals, connects with your ideal customers, and supports every stage of your growth. I help you focus on what matters, so every marketing dollar works harder.

Some Companies I’ve Helped

(In senior roles or as a consultant)

Working Together

OPTION 1

Fractional Marketing Leadership

Your trusted partner to guide your marketing function, help you find clarity, align team members, prioritize, and keep you accountable and forward-moving.

This can be delivered as executive team meetings, 1:1 working sessions, teamwork, planning, and project execution, depending on your needs.

My Deliverables
Proactive leadership, ownership of deliverables, bi-weekly or weekly sessions with you and/or team members. Ongoing availability and active work outside of sessions.

Engagement
Month to month

Pricing
Starting at $4,000 per month

OPTION 2

Advisory Sessions

To tackle a singular challenge or to simply “pick my brain”, advisory sessions are an ideal way to draw from best practices and move forward with clarity and confidence.

Examples of topics: ideal customer profile, positioning, marketing tactic evaluation, funnel tracking, review of creative work, agency selection, recruiting, employee performance.

My Deliverables
Guidance, Q&A, coaching, resources. No deliverables or active work outside of sessions.

Engagement
No commitment beyond the sessions purchased

Pricing
$500 per 2-hr session
$1,600 per 4-session pack (to be used within 2 months)

OPTION 3

Project-Based Consulting

For a specific project requiring professional marketing expertise or a task that you just want to “get done”, I can take ownership from start to finish so it’s finally off your plate. I’ll work independently and pull you and team members in for context and industry-specific knowledge.

Examples of projects: market research, positioning map, marketing plan, content calendar, blog posts, social content.

My Deliverables
Periodic check-ins, progress reviews, completed project, as agreed upon.

Engagement
Dependent on project - from weeks to months

Pricing
Project-based

Ready? Start with a free advisory call.

Discuss your current revenue reality.

Explore where you think you need my help.

Get a feel for what it’s like to work together.

Walk away with concrete advice and momentum.